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Digital Marketing Course

Digital Marketing Course

Course Overview

The Digital Marketing Course is a practical and comprehensive program designed to provide participants with the knowledge and tools needed to excel in the digital marketing field. From setting up campaigns to analyzing metrics, this course prepares students to create, execute, and optimize digital marketing strategies across multiple platforms.

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Responsible Mohamed Al-Sisi
Last Update 11/24/2024
Completion Time 1 day 18 hours 30 minutes
Members 1
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Session 5: TikTok & Snapchat Ads
Session 5: TikTok & Snapchat Ads
Preview

Duration: 2.5 Hours

Description:

Discover how to use TikTok and Snapchat as advertising platforms, optimizing accounts and campaigns for maximum impact.

Topics Covered:

  • Optimizing Accounts for Ads
  • Campaign Creation on TikTok and Snapchat
  • Ads Metrics and Insights
  • A/B Testing and Optimizations
  • Campaign Monitoring

02:30
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Session 2: Media Buying Using Facebook and Instagram
Session 2: Media Buying Using Facebook and Instagram
Preview

Duration: 8 Hours

Description:

Hands-on training to create profitable campaigns on Facebook and Instagram, targeting ideal audiences and achieving business goals.

Topics Covered:

  • Accounts Creation Checklist
  • Facebook Ads Manager Navigation
  • Campaign Structure and Objectives
  • Ad Placements
  • Ad Types
  • Audience Targeting Techniques
  • Budget Management Strategies
  • A/B Testing Ads

08:00
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Session 1: Setup Professional Business Manager
Session 1: Setup Professional Business Manager
Preview

Duration: 2 Hours

Description:

Participants will learn how to create and manage a professional Business Manager account to facilitate marketing operations.

Topics Covered:

  • Setting Up a Business Manager Account
  • Business Account Creation
  • Adding Facebook Pages and Instagram Business Accounts
  • Creating Ad Accounts
  • Adding Team Members
  • Managing Payments

02:00
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