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Digital Marketing Course

Digital Marketing Course

Course Overview

The Digital Marketing Course is a practical and comprehensive program designed to provide participants with the knowledge and tools needed to excel in the digital marketing field. From setting up campaigns to analyzing metrics, this course prepares students to create, execute, and optimize digital marketing strategies across multiple platforms.

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Responsible Mohamed Al-Sisi
Last Update 11/24/2024
Completion Time 1 day 18 hours 30 minutes
Members 1
Digital Marketing Course

Final Project

Description:

Participants will create and present a digital marketing strategy incorporating learned concepts across platforms, showcasing their understanding and readiness for real-world applications.

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Digital Marketing Course
Final Project

Description:

Participants will create and present a digital marketing strategy incorporating learned concepts across platforms, showcasing their understanding and readiness for real-world applications.

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Session 12: Digital Marketing Plan Development
Session 12: Digital Marketing Plan Development
Preview

Duration: 2 Hours

Description:

Create a comprehensive digital marketing plan using the SOSTAC model and other planning tools.

Topics Covered:

  • SOSTAC Model for Digital Marketing Plans
  • Creating Digital Marketing Offers
  • Finalizing a Cohesive Strategy

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Session 11: Budget and Financial Concepts
Session 11: Budget and Financial Concepts
Preview

Duration: 2 Hours

Description:

Learn to calculate marketing budgets and financial metrics to align business goals with realistic expectations.

Topics Covered:

  • Factors Affecting Marketing Budgets
  • Setting Realistic Goals
  • Calculating Expected Revenue
  • Key Metrics: AOV, ROAS, CAC

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