Digital Marketing Course

Description:

Participants will create and present a digital marketing strategy incorporating learned concepts across platforms, showcasing their understanding and readiness for real-world applications.

Duration: 2 Hours

Description:

Create a comprehensive digital marketing plan using the SOSTAC model and other planning tools.

Topics Covered:

• SOSTAC Model for Digital Marketing Plans
• Creating Digital Marketing Offers
• Finalizing a Cohesive Strategy

Duration: 2 Hours

Description:

Learn to calculate marketing budgets and financial metrics to align business goals with realistic expectations.

Topics Covered:

• Factors Affecting Marketing Budgets
• Setting Realistic Goals
• Calculating Expected Revenue
• Key Metrics: AOV, ROAS, CAC

Duration: 3 Hours

Description:

Hands-on experience in setting up Google Tag Manager and using Google Analytics 4 for tracking and analysis.

Topics Covered:

• Setting Up Google Tag Manager
• Understanding Google Analytics 4 Features
• Implementing and Tracking Tags
• Analyzing Campaign Performance

Duration: 3 Hours

Description:

Learn to run Google Display Network (GDN) and YouTube video ad campaigns effectively.

Topics Covered:

• Display and Video Ad Fundamentals
• Targeting Content and Audiences
• Bidding Management
• Google Display Network and Video Ad Formats
• Managing a YouTube Channel
• Creating YouTube Ads

Duration: 8 Hours

Description:

A deep dive into creating and managing Google Search Ads with a focus on PPC strategies and keyword management.

Topics Covered:

• Ad Account Setup
• Paid Search Campaign Creation
• Search Campaign Management
• Bidding Management Techniques
• Using the Keyword Planner
• Ads Optimization and Monitoring
• Analyzing Search Terms
• Ads Metrics and Insights
• A/B Testing and Campaign Monitoring

Duration: 2 Hours

Description:

Learn the fundamentals of Google Ads and how to create impactful campaigns for various industries.

Topics Covered:

• Overview of Google Ads
• Campaign Types and Structures
• SEO vs. SEM Comparison
• Budget Management
• Payment Models in Google Ads

Duration: 1.5 Hours

Description:

Leverage LinkedIn to connect with professional audiences, build a network, and launch campaigns.

Topics Covered:

• Understanding the Platform
• Building a Professional Network
• LinkedIn Premium Accounts
• Campaign Creation
• Developing a LinkedIn Buyer Persona
• Ads Metrics and Insights
• A/B Testing Ads
• Campaign Monitoring

Duration: 2.5 Hours

Description:

Discover how to use TikTok and Snapchat as advertising platforms, optimizing accounts and campaigns for maximum impact.

Topics Covered:

• Optimizing Accounts for Ads
• Campaign Creation on TikTok and Snapchat
• Ads Metrics and Insights
• A/B Testing and Optimizations
• Campaign Monitoring

Duration: 3 Hours

Description:

Develop the skills to measure and enhance digital marketing campaigns by analyzing metrics and optimizing performance.

Topics Covered:

• Exporting and Analyzing Reports
• Campaign Monitoring Strategies
• Reporting and Optimization Techniques

Duration: 2.5 Hours

Description:

Learn how to retarget audiences effectively, filter them based on their activity, and develop sales funnel strategies.

Topics Covered:

• Creating Custom Audiences
• Lookalike Audience Setup
• Retargeting Techniques
• Basics of a Sales Funnel
• Understanding Ads Metrics and Insights

Duration: 8 Hours

Description:

Hands-on training to create profitable campaigns on Facebook and Instagram, targeting ideal audiences and achieving business goals.

Topics Covered:

• Accounts Creation Checklist
• Facebook Ads Manager Navigation
• Campaign Structure and Objectives
• Ad Placements
• Ad Types
• Audience Targeting Techniques
• Budget Management Strategies
• A/B Testing Ads