Skip to Content
Home └Digital Marketing Course
Digital Marketing Course

Digital Marketing Course

Course Overview

The Digital Marketing Course is a practical and comprehensive program designed to provide participants with the knowledge and tools needed to excel in the digital marketing field. From setting up campaigns to analyzing metrics, this course prepares students to create, execute, and optimize digital marketing strategies across multiple platforms.

Start this Course
Responsible Mohamed Al-Sisi
Last Update 11/24/2024
Completion Time 1 day 18 hours 30 minutes
Members 1
Overview of Digital Marketing World
Overview of Digital Marketing World

Duration: 3 Hours

Description:

An introduction to the digital marketing landscape, covering fundamental concepts and strategies to provide participants with an industry overview.

Topics Covered:

  • Advertising Introduction
  • Market Study
  • Media Buying Strategy
  • Setting Online Objectives
  • Developing a Buyer Persona
  • Choosing the Right Platform
  • Social Media Ads Overview
  • Introduction to Business Manager

View all
Overview of Digital Marketing World
Overview of Digital Marketing World
Preview

Duration: 3 Hours

Description:

An introduction to the digital marketing landscape, covering fundamental concepts and strategies to provide participants with an industry overview.

Topics Covered:

  • Advertising Introduction
  • Market Study
  • Media Buying Strategy
  • Setting Online Objectives
  • Developing a Buyer Persona
  • Choosing the Right Platform
  • Social Media Ads Overview
  • Introduction to Business Manager

03:00
0 0
Session 6: LinkedIn Advertising
Session 6: LinkedIn Advertising
Preview

Duration: 1.5 Hours

Description:

Leverage LinkedIn to connect with professional audiences, build a network, and launch campaigns.

Topics Covered:

  • Understanding the Platform
  • Building a Professional Network
  • LinkedIn Premium Accounts
  • Campaign Creation
  • Developing a LinkedIn Buyer Persona
  • Ads Metrics and Insights
  • A/B Testing Ads
  • Campaign Monitoring

01:30
0 0
Session 3: Retargeting and Sales Funnel Basics
Session 3: Retargeting and Sales Funnel Basics
Preview

Duration: 2.5 Hours

Description:

Learn how to retarget audiences effectively, filter them based on their activity, and develop sales funnel strategies.

Topics Covered:

  • Creating Custom Audiences
  • Lookalike Audience Setup
  • Retargeting Techniques
  • Basics of a Sales Funnel
  • Understanding Ads Metrics and Insights

02:30
0 0