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Digital Marketing Course

Digital Marketing Course

Course Overview

The Digital Marketing Course is a practical and comprehensive program designed to provide participants with the knowledge and tools needed to excel in the digital marketing field. From setting up campaigns to analyzing metrics, this course prepares students to create, execute, and optimize digital marketing strategies across multiple platforms.

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Responsible Mohamed Al-Sisi
Last Update 11/24/2024
Completion Time 1 day 18 hours 30 minutes
Members 1
Digital Marketing Course

Final Project

Description:

Participants will create and present a digital marketing strategy incorporating learned concepts across platforms, showcasing their understanding and readiness for real-world applications.

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Session 1: Setup Professional Business Manager
Session 1: Setup Professional Business Manager
Preview

Duration: 2 Hours

Description:

Participants will learn how to create and manage a professional Business Manager account to facilitate marketing operations.

Topics Covered:

  • Setting Up a Business Manager Account
  • Business Account Creation
  • Adding Facebook Pages and Instagram Business Accounts
  • Creating Ad Accounts
  • Adding Team Members
  • Managing Payments

02:00
0 0
Overview of Digital Marketing World
Overview of Digital Marketing World
Preview

Duration: 3 Hours

Description:

An introduction to the digital marketing landscape, covering fundamental concepts and strategies to provide participants with an industry overview.

Topics Covered:

  • Advertising Introduction
  • Market Study
  • Media Buying Strategy
  • Setting Online Objectives
  • Developing a Buyer Persona
  • Choosing the Right Platform
  • Social Media Ads Overview
  • Introduction to Business Manager

03:00
0 0