Session 8: Search Ads (PPC/SEM)

Duration: 8 Hours

Description:

A deep dive into creating and managing Google Search Ads with a focus on PPC strategies and keyword management.

Topics Covered:

• Ad Account Setup
• Paid Search Campaign Creation
• Search Campaign Management
• Bidding Management Techniques
• Using the Keyword Planner
• Ads Optimization and Monitoring
• Analyzing Search Terms
• Ads Metrics and Insights
• A/B Testing and Campaign Monitoring